Color Without
Compromise
Nature's Palette, Perfected.
Five natural food colors. Water-extracted from real plants. No chemicals. No metallic taste. Just pure, beautiful color.
Handcrafted by Pranic Greens for NOTOXIC®
The Colors Collection
“We spent two years perfecting five colors. Each one starts as a plant and ends as a drop of pure, natural beauty.”
Why Your Food Color Matters
The color in your food is more than decoration. It is an ingredient, and most of us have no idea what is really in it.
Synthetic Dye Dangers
Most food colors contain petroleum-derived synthetic dyes like Erythrosine and Tartrazine. Both are linked to hyperactivity (ADHD) in children and flagged as potential carcinogens.
Chemical Extraction
Even products marketed as "natural" food colors often rely on alcohol-based or chemical solvent extraction, leaving residues and destroying the antioxidant properties.
Taste Contamination
Synthetic dyes leave a metallic or bitter aftertaste. Your birthday cake, your child's frosting: they shouldn't taste like chemicals.
Environmental Cost
Petroleum-derived dyes are non-biodegradable. Every colored cake and candy contributes to chemical waste that doesn't break down.
Five Colors. Five Plants. Five Stories.
Each color is water-extracted from a single plant source, preserving the molecular structure and antioxidant benefits of the original pigment.
Blue
Anthocyanin
Butterfly Pea
Clitoria ternatea
A deep, serene blue extracted from the petals of the Butterfly Pea flower. Rich in antioxidants.
Pink
Brazilein
Sappanwood
Caesalpinia sappan
A warm, sophisticated pink derived from the heartwood of the Sappanwood tree. Naturally vibrant.
Yellow
Isobutrin
Palash
Butea monosperma
A golden, sun-kissed yellow from the Flame of the Forest. The color of Indian spring.
Green
Chlorophyll
Spinach
Spinacia oleracea
A deep, natural green from fresh spinach chlorophyll. The purest expression of plant life.
Orange
Flavonoid
Palash + Beetroot
Butea monosperma & Beta vulgaris
A warm, earthy orange blended from Palash flavonoids and Beetroot. Nature's warmest hue.
How We Extract Without Destroying
Traditional extraction boils away the very thing that makes plant pigments beautiful. We take a different path.
Plant Selection
We source specific botanical varieties known for their vibrant, stable pigments.
We source specific botanical varieties known for their vibrant, stable pigments. Each species is chosen for its unique active compound.
Water-Only Extraction
No alcohol. No chemical solvents. Pure water extraction preserves the pigment.
No alcohol. No chemical solvents. Pure water extraction preserves the molecular structure and antioxidant properties of the pigment.
Low-Temp Evaporation
Gentle evaporation concentrates color without destroying compounds.
Gentle evaporation below boiling point concentrates the color without "cooking" the compounds. No off-flavors. No degradation.
Glycerine Suspension
Food-grade vegetable glycerine creates a 100% water-soluble gel.
Food-grade vegetable glycerine creates a high-viscosity gel that's 100% water-soluble and disperses beautifully in any recipe.
Natural vs. Synthetic
The difference is not just aesthetic. It's fundamental.
Health Impact
Antioxidant-rich, non-toxic
Linked to ADHD, carcinogenic
Labeling
Clean Label: plant-based pigments
Requires "Artificial Color" warnings
Flavour
Sensory-friendly, no taste change
Metallic or bitter aftertaste
Eco-Footprint
Plant-derived, fully biodegradable
Petroleum-derived, non-biodegradable
Aesthetic
Sophisticated natural pastel hues
Flat, neon, "plastic" appearance
Solubility
100% water-soluble + fat-dispersible
Often requires emulsifiers
What's in the Bottle
Full ingredient transparency. No surprises. No fine print.
Physical Form
High-viscosity liquid (gel)
High-viscosity liquid (gel-consistent)
Carrier System
Vegetable glycerine
Food-grade vegetable glycerine
Packaging
UV-blocking glass vials
UV-blocking opaque glass vials
Shelf Life
3 months (refrigerated)
3 months (refrigerated)
Preservation
Potassium Sorbate <0.1%
Potassium Sorbate (INS 202) at <0.1%
Solubility
100% water-soluble
100% water-soluble, dispersible in high-fat emulsions
From the Founder
“I started NOTOXIC® Colors because I watched my daughter eat a bright blue cake and wondered: what exactly is that blue? The answer was terrifying. Petroleum derivatives. Chemical solvents. ‘Artificial color’ warnings hidden in fine print. These are foods we give to children.
We can do better. We found plants that have been coloring food for centuries. Butterfly Pea for blue. Sappanwood for pink. Spinach for green. We just had to learn to extract them without destroying what makes them beautiful, and safe.”
5
Plant Sources
Each from a specific botanical species
Each color derived from a specific botanical species
0
Chemical Solvents
Water-only extraction, zero chemicals
Water-only extraction. No alcohol or toxic chemicals
100%
Water-Soluble
Buttercream, frosting, batter & more
Works in buttercream, frosting, batter, and beverages
Bring Nature's Colors to Your Kitchen
The NOTOXIC® Colors collection is handcrafted in small batches. Pre-order now or join the waitlist for our next drop.